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New Dogs of the S&P 500

Remember the Dogs of the Dow?

It was all the rage back in the early 1990s, and for good reason. The stockpicking strategy sported a convincing market-beating track record, yet only required about an hour per year to pick the stocks. But it faltered when the market turned red-hot in the late 1990s, causing investors to lose interest. 

It turns out the Dogs strategy has performed about equal with the overall market in recent years, but with much less risk. I’ll fill you in on the details and describe a potential improved version in a minute. But first, some background.

First popularized by Michael O'Higgins in his 1991 book, “Beating the Dow,” The Dogs strategy involves picking the 10 most out-of-favor stocks in the Dow Jones Industrial Average, holding them for a year, and then repeating the process. O'Higgins uses dividend yield (expected next 12 month’s dividends divided by the current share price) to pinpoint out-of-favor stocks. Assuming the dividend doesn’t change, the yield only increases when the share price drops. So O'Higgins defined the Dogs as the 10 Dow stocks with the highest dividend yields.

Recent Performance 
Last week I checked on the Dogs’ recent performance. The place to do that is, naturally, the Dogs of the Dow website (www.dogsofthedow.com). The site’s “Dog Years” page lists the strategy’s returns for the years 1999 – 2003, as well as its average annual returns for various periods going back as far as 10-years. The site also lists the Dow and S&P 500 returns over the same periods.

At first look, the Dog’s returns aren’t impressive. Considering only the average annual returns, the Dogs are more or less even with the two major indexes. But the data for the individual years tells a different story.

The Dogs’ returns were much less volatile than the indexes. For instance, in 2002, the Dogs lost only 9% compared to the S&P 500’s 22% loss and the Dow’s 15% drop. In 2000, a year both major indexes lost ground, the Dogs gained 6%.

If you want to follow the Dogs of the Dow strategy, you can start at any time by going to the Dogs of the Dow site and clicking on Current Doggishness to see at list of the current dogs. Simply buy equal dollar amounts of the 10 Dogs, hold for a year, then sell and repeat the process.

Better Dogs?  
In my view, there’s room for improvement in the Dog’s strategy. For starters, the Dow includes only 30 stocks. Of those, only 24 pay significant dividends (1% or higher yields). That’s not much of a list to draw from.

Further, dividend yields may not be the best way to identify out-of-favor stocks. For instance, when I checked, Hewlett Packard’s share price had dropped 14% so far this year. That qualifies as out-of-favor in my book, but the computer and printer maker’s 1.6% dividend yield only ranked number 20, putting it far out of the running for Dog status. 

In the interest of improving the Dog’s bark, I devised a selection strategy I call the S&P Dogs to overcome those shortcomings. Here’s how it works.

S&P Dogs  
O’Higgins used Dow stocks to limit the field to the biggest and strongest companies. Selecting from these seasoned stalwarts reduced the odds of picking stocks that might not survive the problems that sunk their share prices.

Instead of the Dow requirement, I limit the selection to the largest companies in the S&P 500 index. Why? For starters, only the leading companies in major industries make it into the S&P 500. 

Then, by allowing only the largest players, I think I achieve O'Higgins’ goal of picking firms with the resources to survive their current problems. In this case, I define largest as companies with a minimum $10 billion market capitalization. Roughly half of the S&P 500 stocks meet this requirement.

Honoring the spirit of O'Higgins’ concept, my S&P Dogs are simply the 10 stocks on that list that have dropped the most in price over the past 12-months.

Screening is the best way to find the S&P Dogs. MSN Money’s (moneycentral.msn.com) Deluxe Screener, and Reuters’ (www.investor.reuters.com) PowerScreener are the only Web screening programs I know of that allow searching based on membership in the S&P 500. Start the process on one of those sites by setting up a screen with the following parameters.

  • S&P 500 Index Membership: required

  • Market Capitalization: greater than $10 billion

  • 52-week price change %: less than zero (negative returns only) 

Here's a link to the current results of that screen using MSN's Deluxe Screener. 

The 52-week price change parameter isn’t necessary, but I added it so you can sort the list with the worst performers (biggest losers) at the top. Do that after your run the screen by clicking on the title (MSN) or sort button (Reuters) at the top of the 52-week price change column. The 10 biggest losers are the S&P Dogs. 

When I ran it, the list included March & McLennan, Merck, Applied Materials, Intel, Charles Schwab, Clear Channel Communications, Texas Instruments, Analog Devices, Fifth Third Bancorp and Washington Mutual.

To follow the strategy, buy equal dollar values of each stock and hold the portfolio for one-year.

While my S&P Dogs strategy seems like a reasonable modification of O’Higgins’ Dogs, I haven’t tested it over time. So don’t use real money just yet. I’ll track its performance and advise you of the results from time to time.
published 11/14/04

 

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