|
How to Spot Serial
Acquirers
What do Daimler Benz, McKesson,
Cendant, WorldCom, Waste Management, Rite Aid and Tyco International
have in common? They are all former stock market stars that stumbled
while following a growth by acquisition strategy. It’s easy to spot
firms exploiting this risky strategy, but first a little background.
In the beginning, most firms
grow organically, that is, their growth comes from selling more
products, or by opening new stores. Eventually growth slows as supply
catches up with demand or new competition appears. Then, management must
find new ways to sustain the growth rate; otherwise the slowing growth
will sink the firm’s stock price.
At that point, most firms
develop new products or enter additional markets; but others turn to an
acquisition strategy to maintain growth.
Pyramid Scheme
Growth by acquisition is an appealing strategy. Purchasing an
established company already serving a market saves the acquirer the time
and expense of learning the business and developing products from
scratch. The process is relatively inexpensive because the acquirer
often uses its own newly issued shares to pay for the acquisition.
The strategy
is often successful early on and the acquiring firm is able to maintain
a strong growth rate, keeping the market happy and its share price up.
The latter is an important factor since the firm’s stock is the
currency enabling the acquisitions.
Many firms
pull it off for years, but acquisition-fueled growth is somewhat like a
pyramid scheme. Consider the math. A company with $100 million in annual
sales can achieve a 25 percent sales increase by acquiring a company
selling $25 million annually. However once it achieves the $200 million
level, it must acquire a company with $50 million in annual sales to
maintain the same growth rate. Compounding the problem, the bigger it
gets, the fewer the number of acquisition candidates.
Something Goes Wrong
Eventually something goes wrong. Perhaps the acquirer overpays. Maybe
the acquired company doesn’t perform to expectations, or expected cost
cutting synergies fail to materialize. Perhaps a clash between corporate
cultures disenchants key employees in the acquired company and they
leave.
|